An Icelander, two Germans and a Brit are sitting in a bright and cavernous room in Reykjavík’s Old Harbour, drinking coffee side by side in total silence, physically together but intellectually apart. They are freelance PR representatives, freelance photographers, freelance whatever-ists, each renting one of six desks in a former industrial space called the Reykjavík Coworking Unit. Their tribe is governed by one rule: no assholes.